When Neverwinter's VIP programme came out, I figured right away that it wasn't really for me. However, since my pet tank has been very fond of VIP status and I had some Zen as well as a coupon lying around, I decided to buy one month just to see what it was like. The results were as follows:
1) The daily character reward of ten Scrolls of Identification was useful. Even while playing casually, I should be finding a use for all of them eventually.
2) The daily character reward of one Epic Dungeon Chest Key feels highly silly as a casual player, because after a single month all of my alts have more keys than I'm likely to need for the rest of my life.
3) The daily account reward of one lockbox key per day was interesting in so far as I had never bothered with Neverwinter's lockboxes before. I got a pair of boots out of one of them that was actually an upgrade, which was a nice surprise as I didn't even know that high-level gear was something that you could get from these. I also got a couple of marginally useful profession assets, but everything else was pretty useless. So many cheap enchantments and runestones! That's as if SWTOR's crates gave you nothing but a couple of blue companion gifts ninety percent of the time. If I had paid for keys specifically to open these I would have felt ripped off.