I'm a sucker for cute things. The New Life Lockbox was what pushed me over the edge into buying a month of VIP time, because I figured that I'd quite like using one of my daily lockbox keys on one and ending up with an adorable little baby pet. Of course I didn't actually get one, because you never get what you want out of these boxes - that's pretty much the business model.
I didn't really think much about it afterwards, but my pet tank remembered my desire for a cute little companion and when he saw that you could buy a bear cub directly from the trade bar store, he decided to get me a little gift.
The little fella is so cute that the whole guild gathered round just to look at how adorably he rocks back and forth while wiggling his toes. You just can't beat the cute.