Just like I was late commenting on the Tyranny of Dragons trailer, I'm also a week late with commenting on the release of the Dragonborn Legend pack that is meant to go with the new module. Telwyn from GamingSF pretty much summed up my thoughts exactly, namely that this pack offers very poor value compared to previous releases that included both account-wide mounts and companions for considerably less money.
Commenters in the Reddit thread mostly seem to agree with this sentiment, though at least one person piped up to defend the pack, saying that it still offers good value for money compared to the (imaginary) option of buying all the items separately. The problem is that most people wouldn't care to buy everything in the pack separately anyway, and the Dragonborn race alone makes it hard to justify the price of nearly a hundred euros.
A self-identified Cryptic employee also chimed in defending the decision, arguing that they needed to offer expensive things to give the big spenders in the game the option to actually give them as much money as possible. (Quote: "For every 100 people that refuse to pay for it or threaten to quit the
game, there's 2 or 3 who'd happily fork over twice as much.")
I guess we'll see whether it works out for them of it future releases will try to offer a better value-for-money ratio again.