I just came back from a holiday in Austria and was quite surprised to see Neverwinter in the gaming section of an electronics store there. "But what are they selling?" I thought. "The game is free to play from the ground up, there isn't even a subscription option!"
The answer? For ten Euros, you would get a code for a forest bear mount and two hundred Zen. I guess they wanted some sort of presence in the shops, even with digitial distribution being on the rise.
It's only after I came home that I found out that the High Forest Bear is actually an account-wide mount that's exclusive to these German "starter boxes". Almost makes me wish I had bothered to spend that tenner.