The other day I was surprised on logging in to find that Cryptic had added a cinematic trailer for Jewel of the North, which plays the first time you log in after the most recent patch.
The only other module I remember having a cinematic trailer was Ravenloft, and that's one of D&D's most well-known IPs. I'm not sure what exactly qualified this mod for the extra marketing budget.
The trailer isn't the greatest thing ever, but I do kind of like it. It's just sad that the way it wants to evoke the connection to the tabletop game and going on badass adventures with a party of friends doesn't really map to anything you can actually do in the game.